About Us

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Our Story

Family-owned for three generations, AL-NOOR brand celebrates culinary traditions and the taste of adventure. Our foods take you on a journey through exciting, bold flavors from around the world.

Family plays a central role in the AL-NOOR's life and for us, nothing captures our brand philosophy better.

We started as a family business (Abdul Majeed Sheikh's Family) in 1948 and we're rooted in such traditional values as loyalty, transparency, customer friendliness and a commitment to social responsibility.

Because we understand that families are built on trust and now we'd love to earn yours.

Why Us

AL-NOOR RICE TRADERS was established with a dynamic vision of becoming a leading exporter of Pakistan in the rice industry. Today AL-NOOR RICE TRADERS is one of the leading exporters and providers of superior quality rice from Pakistan with over 69 years of experience in the rice industry. ANRT is the leading basmati rice exporter from Pakistan operating 4 state of the art processing plants. Its products reach over 60 countries worldwide.

ANRT has concentrated its resources and competencies in the business area to secure its own differentiated unique quality. Our first and foremost consideration is to achieve and provide unmatched quality standards. No wonder the company has gained immense reputation among its esteemed customers because our Products are grown up & processed under superb hygienic conditions charged with qualified & experienced hands. We take utmost care to ensure that we employ latest processing & packaging technologies. Every product that we export and supply is available in standard and hygienic packaging, thus helping in preserving the natural taste and fragrance of each product for longer periods of time.

At every stage, we pay keen attention to the standard quality norms and ensure the supply of flawless products to end users for their utmost satisfaction. The company's major export destinations are centered in various countries of the world. The mission of the company is to achieve substantial addition in its client base. Therefore, the price of every product is kept nominal and the delivery mechanism is ensured to be prompt and punctual.

The workforce of the company includes a team of well-qualified R&D staff, quality personnel, supervisors, marketing professionals and other skilled workers. The packaging and warehousing departments of the company are built in tandem with the latest technological systems in the field of hygienic packaging standard and storage. We aim to facilitate our clients with healthy and quality rice and take all imperative actions in this regard at all times.

Our Mission

Always comes up to the expectations of customers by creating the concept of Pure Quality Pakistani Rice at the most competitive prices to the International rice importing community and building long term relationships. It makes a concerted effort to give the best quality while using innovation and investment in leading-edge technology to work towards providing complete solutions The achievement of excellence of standards that we have set up for irreproachable quality of rice is made possible through constant vigilance of the entire process from procurement for marketing to offer a fair market and ethical practices Built on our ability to provide best and excellent Pakistani Rice with integrated Quality to meet the specific needs of the customers by understanding the nature of their business and requirement Excellence in Quality is our Aim, That's why we proudly say,

"Where Rice Become Jewels Because we treat it like a jewel."

Our Vision

Today our flagship brand AL-NOOR is recognized both in Pakistan and abroad with strong presence. Our vision is strongly based on the guidelines of our legendary founder. It focuses on serving the globe with trust, quality and building lasting business relationships.

Where we want to go

As a leading producer, we aim to bring rice of the highest quality right from the Himalayan foothills to tables all the way across the world.

Our Philosophy:

Some of the attributes that enabled us to successfully embark on the path success are as follows:

•   Competitive pricing
•   Quality Products
•   Customization
•   Consultation services
•   Estimated lead time of delivery
•   Customer focused approach
Quality Assurance:

AL-NOOR RICE TRADERS, an ISO 9001:2008 QMS, GMP & HACCP certified company, is one of the few rice companies to have in-house laboratories to have systematic examination systems for quality checking of paddy and rice to ensure best quality end products.

We have in-house quality check laboratories for the physical and microbial inspection of incoming, processing and outgoing material.

The quality assurance systems at ANRT make sure that the products being distributed all over the world is of high standards and quality with utmost hygiene.

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PK-386 Long Grain
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